Inside OCAD’s new business innovation studio, with colourful wall nooks and a top-notch coffee bar
"OCAD’s latest venture, CO (short for “company”), is part startup incubator and part executive training hub, with both sides focusing on what the university knows best: design. “There are a lot of places in the city where companies can get tech help, but we are focused on the experience,” says Kevin Morris, the space’s managing director. Instead of assisting with the finance and business side of things, CO helps companies create well-designed, visually appealing apps and interfaces. So far, they’ve hosted executive teams from organizations like Bell and the Ontario government. Clients come in for week-long “creativity bootcamps,” where they brainstorm in campfire-style circles and use basic arts and crafts materials to create prototypes. “We want to break their current way of thinking,” says Morris. “We tell our clients that most people think to build, but we want you to build to think.”"
Inside OCAD’s new business innovation studio, with colourful wall nooks and a top-notch coffee bar
